AI+ Marketing
The AI+ Marketing Course provides a comprehensive exploration of how artificial intelligence transforms marketing strategies. Participants will learn about AI technologies, personalized content strategies, and AI integration in social media and email marketing. The course emphasizes leveraging AI for marketing analytics, campaign optimization, and ethical practices in AI usage. Additionally, learners will craft scalable AI-driven marketing strategies for multichannel campaigns. This AI+ Marketing Training Program is essential for marketers seeking to harness AI for enhanced effectiveness and innovation.
All students receive:
- One-Year Subscription (with all updates)
- High-Quality E-Book
- Al Mentor for Personalized Guidance
- Quizzes, Assessments, and Course Resources
- Exam Study Guide
- Proctored Exam with one Free Retake
Check out our full list of training locations and learning formats. Please note that the location you choose may be an Established HD-ILT location with a virtual live instructor.
Train face-to-face with the live instructor.
Access to on-demand training content anytime, anywhere.
Attend the live class from the comfort of your home or office.
Interact with a live, remote instructor from a specialized, HD-equipped classroom near you. An SLI sales rep will confirm location availability prior to registration confirmation.
All Sunset Learning dates are guaranteed to run!
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Prerequisites:
Required:
- Basic understanding of AI and its applications in business, no professional expertise required.
- Openness to learn about AI integration in marketing practices.
- A willingness to explore new marketing ideas using AI tools.
Recommended:
- AI+ Everyone or AI+ Executive
Target Audience:
- Digital Marketing Strategist
- Advertising Professionals
- Marketing Analysts
Course Objectives:
- Understanding AI in Marketing
- Optimizing Marketing Strategies with AI
- Data-Driven Decision Making
- Enhancing Customer Experience
- Measuring and Evaluating AI Marketing Initiatives
Course Outline:
Introduction to Artificial Intelligence (AI) in Marketing
- Understanding AI and Its Core Components
- Historical Context and Evolution of AI in Marketing
- AI Technologies Transforming Marketing
- Applications of AI in Marketing
AI-Driven Content Strategy and Personalization
- Introduction to AI in Content Marketing
- Personalization Through AI
- Implementing AI in Your Content Strategy
AI in Social Media and Email Marketing
- AI Integration in Social Media Marketing
- Leveraging AI for Email Marketing Success
Leveraging AI for Marketing Analytics
- Introduction to AI-powered Analytics
- Predictive Analytics and Consumer Behavior
- Measuring and Optimizing Campaign Effectiveness
Ethical Considerations in AI Marketing
- Ethical AI Use in Marketing
- Regulatory Compliance and Standards
- Implementing Ethical AI Marketing Practices